The campaign supports Mattress Firm’s long-standing commitment to helping people get a better night’s sleep and live happier and healthier lives
Mattress Firm, the nation’s largest speciality mattress retailer, announced the launch of its new Junk Sleep campaign, one of the largest brand marketing efforts in the company’s 90-year history, dedicated to shedding light on the nation’s junk sleep problem.
The campaign supports Mattress Firm’s long-standing commitment to helping people get a better night’s sleep and live happier and healthier lives. But what is “junk sleep” exactly? It’s that tossing and turning sleep, the wake up feeling awful instead of recharged sleep.
Junk sleep is why your 9 to 5 feels like 9 to 500. Junk sleep leaves our brains in a fog and makes us forget things. It’s why you sent an email to the wrong person, why you forgot to pick up your kid from school, and why you turned …