Matrade calls on exporters to adopt tailored strategies for international markets [Video]

KUCHING (Nov 28): Malaysian exporters need to adopt tailored strategies for international markets.

In saying this, Malaysia External Trade Development Corporation (Matrade) deputy chief executive officer Mansor Shah Wahid said digital marketing and sustainable branding are vital for achieving export excellence.

“A strong combination of effective digital marketing and sustainable global branding will deliver successful outcomes for all exporters, including our MSMEs (micro, small, and medium enterprises) in Sarawak,” he said in a press release for the mid-tier companies (MTCs) benchmarking programme here today.

He said Matrade consistently prioritises export excellence by nurturing a dynamic export ecosystem through inclusive and holistic approaches, especially in the exporters’ development agenda.

“This benchmarking programme serves not only as a platform for knowledge exchange but also as a catalyst for cultivating strategic partnerships between established exporters and local MSMEs in enhancing their global presence, specifically in digital marketing and global branding,” he said.

According …