Branding is as important as the business itself – without it, you might as well close your business as you won’t get customers. Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its essence, branding is about being a problem-solver.
Eric Berman, co-founder of Brandetize is an expert on branding. He shares his valuable knowledge in marketing and building a brand that will represent the values your business stands for. In this episode of The Alchemy of Business. He and our host, Steve Rodgers talk about their experiences and shared tips on how to deal with the challenges in the world of marketing. Listen or watch this week’s episode and gain more knowledge in marketing, life, and business.
TIMESTAMPS:
[5:34] The upside of Covid-19
[11:49] Picking yourself up
[23:41] Business is like marriage
[33:29] Adaptability in business is what makes it successful
[44:55] Why culture is vital in any business
[53:22] We are all connected
From The Alchemy of Business Show
Listen on Apple Podcasts: https://podcasts.apple.com/…/the-alchemy…/id1608988660
Watch on YouTube: https://www.youtube.com/channel/UC9kuA-VgXccMaAIlYF-PXZw
Listen on Spotify: https://open.spotify.com/show/3gx4RqUQpQlSVWhw73HZH8
The Alchemy Advisors: thealchemyadvisors.com
GUEST BIO:
Eric Berman is the founder and CEO of Brandetize, a full-service, performance-based digital marketing agency in San Diego, CA. He was one of the co-founders of CollegeClub.com, the largest and most visited college site on the internet in 2000. At CollegeClub.com he raised $75 million, oversaw several acquisitions, and helped manage employee growth from 3 to 400.
In 2001, Eric built the online business for world-renowned speaker, author, and thought-leader, Brian Tracy. After a lot of success in a short amount of time, other brands started reaching out to have Eric help their businesses grow in the same way. This is when Eric decided to form Brandetize with his partners.
Eric has now been growing businesses for over 25 years and has a passion for helping others scale their companies and grow the bottom line through high-value digital marketing.