What is marketing? What is branding? (Is it just graphic design)? And critically, what’s the difference?
In today’s video, we meet Kathryn, the founder of luxury brand design studio Crème Brands. We talk about the differences between branding and marketing, and the beautiful relationship between them. (After all, the two of us know it well! We collaborate on client projects often).
We’ll touch on the topics of:
• Defining the difference between branding and marketing
• When to invest in branding for your business for the first time, whether you sell products or services
• When to rebrand/why it’s worth rebranding a business
• How to raise prices without losing customers and actually gain better *quality* customers through branding
• The impact of branding on in-person, customer experience strategy
• How branding basics guide digital marketing strategies to grow your business online and build your online platform
• How branding guides advertising and marketing objectives and informs B2B marketing and B2C marketing tactics.
And more! Enjoy this conversation and take part in the comments below.
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0:00 – Marketing vs. Branding (A beautiful relationship?)
1:50 – Get to know Kathryn and Crème Brands
4:41 – Branding vs. marketing
6:27 – When it’s the right moment to do your branding for the first time
11:52 – At what point of the branding process you should work on your messaging/copywriting
15:07 – You have an established brand, but is it time for a re-brand?
21:09 – Some ways that as a marketer will take the branding and tactically apply it
23:19 – Crème’s different approach to branding
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👉 Interested in copywriting and marketing support for your business? https://bit.ly/introcallwithemma
🌺 Ready to talk branding (or a rebrand)? Visit https://www.cremebrands.com/
Connect with Crème Brands on Instagram: https://www.instagram.com/cremebrands/
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RECOMMENDED VIDEOS:
📹 Find Your Brand Voice: https://www.youtube.com/watch?v=x0m8QkPsOE4&list=PLBhoorwl-Crp-TR0SA_de3U9RejQcaaQU&index=5
📹 The 4 parts of an About Page that makes clients want to work with you! | Copywriting: https://youtu.be/X-F46Ab-R8c
📹 How to Find the Best Copywriter for Your Business: https://youtu.be/Et0Qx4yiOuMc
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RECOMMENDED PLAYLISTS:
📺 Brand Messaging Tips: https://youtube.com/playlist?list=PLBhoorwl-Crp-TR0SA_de3U9RejQcaaQU
📺 Content Marketing Tips: https://youtube.com/playlist?list=PLBhoorwl-CrrBPmNLiK9O-NlWfYYea_rv
📺 Copywriting for Entrepreneurs: https://youtube.com/playlist?list=PLBhoorwl-CrqFhlBOAfKMNJ0XJlQVLHpi
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👉 Check out our Copywriting and Writing Coaching services! https://emmagivens.com
🎙 Tune in to Emma Givens Content & Copy Podcast! https://emma-givens-content-and-copy.captivate.fm/listen
👋 Say hi on social:
✧ Facebook: https://www.facebook.com/givens.emma
✧ Instagram: https://www.instagram.com/emmagivenswriter/
I’m Emma Givens, Founder and CEO of the branded copywriting boutique Emma Givens: Content & Copy (EGC&C). I traded in 10+ years of corporate comforts to bring the wisdom and power of brand copywriting to small and medium-sized businesses like yours. 🖋️ Branded content and copywriting will take your business and client experience to the next level of results.
Enjoyed today’s video: Marketing vs. Branding (A beautiful relationship?)
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#marketing #branding #emmagivens