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Making Conversations about ideal customer profile Count | Figuring out your client avatar [Video]

Making Conversations about ideal customer profile Count | Figuring out your client avatar

“The mindset is probably half the battle. Too many people, even in marketing, they take their advertising campaigns, they shut them down too early… discredit ideas. And sometimes you’re not following the right process. It’s not that marketing does not work. You’re not following the right process.”

Paul and Shreya, Making Conversations Count – (July 2022)

Are you spraying and praying with your marketing? It’s time to stop that.

In order to seriously succeed with your business, and actually scale it, you need to get some things figured out first.

One of those things is your ICP.

Your ideal customer profile.

Get this bit wrong, and you’ll be marketing to everyone and selling to no one.

Thankfully, this week’s episode guests are experts at this stuff. 

After listening to this episode, you’ll understand why you need an ideal customer profile, how to figure it out, and what you can do to make that new client avatar work for you and your best results!

Enjoy this new episode of the “Making Conversations Count” podcast! 

You’ll learn….

Why most people get the basics wrong
How to resonate differently for different clients
Why it’s important to try to do yourself out of a job
Paul and Shreya’s conversations that counted
Their advice for new and recently started entrepreneurs

Check out the full episode at
https://makingconversationscount.com/icp-sales-client-avatar

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