U.K.-based food delivery company Deliveroo named Lucia Mastromauro as its new vice president of advertising in a move to bolster its retail media network, Deliveroo Media.
In this role, Mastromauro will be responsible for Deliveroo’s advertising business, including strategy, product innovation, commercial growth, and operations across all markets.
Mastromauro joins Deliveroo from Choreograph, WPP’s data and technology consultancy, where she was managing director.
Her addition to Deliveroo comes as the company is set to be acquired by DoorDash, which announced the $3.9 billion transaction earlier this month.
The acquisition expands DoorDash’s reach to nine new countries where Deliveroo operates: Belgium, France, Italy, Ireland, Kuwait, Qatar, Singapore, the United Arab Emirates, and the U.K.
With that additional footprint, DoorDash will cover more than 40 countries, with a combined population exceeding 1 billion people.
“Lucia’s expertise and proven track record in digital media and client strategy make her perfectly placed to lead the next phase of …