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Entrepreneurship

Local beauty academy overcomes pandemic adversity, opens soon [Video]

Nancy Davis, owner of Amenti Beauty Academy, saw a need for a particular business and began putting her plan in motion back when the pandemic started.

ODESSA, Texas — Starting a business during the pandemic is no easy feat. However, that's exactly what Nancy Davis, owner of Amenti Beauty Academy, set out to do. 

Davis saw a need, worked to create a business plan, and the Odessa Business Challenge went a long way to setting her plan in motion.

Still, starting the business was tough.

"It’s just delay, after delay, after delay," Davis said.

That didn't do anything to deter her.

"It was really hard starting with the station, that’s when the whole thing with China came up, so my whole station would not come," Davis said. "I had to go with a whole new route. So these are not the original stations I had planned."

Davis wanted to start a cosmetology school, and never lost focus of that goal.

"There really hasn’t been a privately owned beauty school in Odessa for …

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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked