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Live Seminar: Has the world fallen out of love with the Swedish brand? [Video]

Live Seminar: Has the world fallen out of love with the Swedish brand?

A Place Branding Question Time Seminar: 14th February 2024

Sweden has featured on the news a lot over the past few years, and it’s not looking good. Gang-related crime has plagued many of its largest cities, as well as the threat of going to war with Russia. And with international news outlets covering the country’s problems, the world is watching.

To what extent is this impacting the nation’s image and reputation as a safe and peaceful country?

How is it affecting the country’s prospects for business? And what impact is there for inward investment, tourism, and the recruitment of international top talent?

If you have questions about Sweden’s reputation for business and tourism, this is your unique opportunity to ask experts. Join us for this rather special Place Branding Question Time Seminar. Our panel includes business, place branding, and marketing experts.

Maddy Savage, a Stockholm-based British broadcaster and producer, will moderate the session. With twenty years of experience working for high-profile global media outlets, including the BBC, Maddy will put your questions to our panel of experts.

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