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Entrepreneurship

Lincoln brewer sending its beers to Tennessee | Local Business News [Video]

Starting April 1, Zipline Brewing Co. beers will be available in the Nashville metro area.

The Lincoln-based craft brewer announced this week that it has entered into a partnership with Bounty Beverage, a distributor that specializes in craft beers.

“It’s a great match for us,” said Tom Wilmoth, one of Zipline’s founders. “It’s a highly mature craft market with great local breweries, an appreciation for variety, eagerness to explore new things, and room to grow in a post-COVID world.”

Despite taking a hit from the coronavirus pandemic over the past year, Zipline has been expanding its reach and its products.

It brewed a special beer to mark its first foray into Mexico in October as part of a partnership with the Bisbee’s fishing tournaments, and later that month it announced plans for a line of hard seltzers.

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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement