VML’s BAV Group, a specialty practice focused on data-driven branding, promoted Laura Jones to global CEO. She was previously chief strategy officer (CSO).
Jones has been with BAV Group for nearly 10 years, assuming the CSO role in December 2020 and serving as the unit’s commercial and strategic head.
Prior to that, she worked in senior planning roles for agencies VMLY&R (before its merger with Wunderman Thompson to form VML) and McCann Erickson, counting brands like Mastercard, Mercedes-Benz, and Verizon among her clients.
As global CEO, Jones will lead global operations and strategic direction for BAV Group, focusing on innovation in brand analytics, consumer insights, measurement, and valuation.
BAV Group said it added eight clients to its roster in 2024 and saw business grow by 11% year-over-year.
“Laura is perfectly poised to lead BAV Group as it enters its next chapter of growth,” VML global CEO Jon Cooksaid in a …