If ever there was a news story about this agency, it’s this one. How we developed and successfully launched our new brand: The Show and Tell Agency.
Our official merger in 2021 turned out to be a perfect match. What McKim Communications Group didn’t have in digital prowess, it had in strategic branding and creative advertising magic. And what Sherpa Marketing didn’t have in branding or creative depth, it had in web and app development and digital marketing mastery.
Although we couldn’t have anticipated it beforehand, the benefits of 55 staff collaborating and sharing brainpower almost immediately resonated within our own agency culture and client work. Insights and client solutions were better, came faster and were more evolved; many staff felt invigorated as we discovered the agency’s expanded talent and scope; and clients were happier. And we were attracting new business that we might not have won as separate agencies.
Sharing changes everything
Another insight …