This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!
In this episode we investigate “Landing Pages” — and in this segment specifically, we introduce The Rule of One. The Rule of One is a copywriting strategy that helps you know what to say when it comes to your landing page. It states that you should:
– Offer one offer
– Present one big idea
– Make one promise
– Target one reader
And if you can do that, it will help you write your landing page in a way that leads to more conversions. We highlight research, case studies, and psychology — and to help us understand the concept of One Big Idea, Ernie sits down with Conversion Copywriting and Conversion Rate Optimization expert, Joel Klettke.
Joel talks through how you can arrive at and present your Big Idea. He talks about determining the difference between the “nice-to-haves” and the “mission critical” as well as the importance of talking to and knowing your customers when trying to determine your Big Idea.
To connect with Joel or learn more about his work:
https://www.linkedin.com/in/joelklettke/
https://twitter.com/JoelKlettke
https://businesscasualcopywriting.com/
https://casestudybuddy.com/
Hick’s Law:
https://www.interaction-design.org/literature/article/hick-s-law-making-the-choice-easier-for-users
Whirlpool Case Study:
https://www.marketingsherpa.com/article/case-study/whirlpool-lift-clickthrough-testing-culture
Business Suites Case Study:
https://www.marketingsherpa.com/article/case-study/testing-location-based-pages-increases-conversion
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https://www.activecampaign.com/events/growth-decoded
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#GrowthDecoded #LandingPages #ConversionCopywriting