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Entrepreneurship

Landing Page Best Practices: The Rule of One [Video]

Landing Page Best Practices: The Rule of One

This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!

In this episode we investigate “Landing Pages” — and in this segment specifically, we introduce The Rule of One. The Rule of One is a copywriting strategy that helps you know what to say when it comes to your landing page. It states that you should:

– Offer one offer
– Present one big idea
– Make one promise
– Target one reader

And if you can do that, it will help you write your landing page in a way that leads to more conversions. We highlight research, case studies, and psychology — and to help us understand the concept of One Big Idea, Ernie sits down with Conversion Copywriting and Conversion Rate Optimization expert, Joel Klettke.

Joel talks through how you can arrive at and present your Big Idea. He talks about determining the difference between the “nice-to-haves” and the “mission critical” as well as the importance of talking to and knowing your customers when trying to determine your Big Idea.

To connect with Joel or learn more about his work:
https://www.linkedin.com/in/joelklettke/
https://twitter.com/JoelKlettke
https://businesscasualcopywriting.com/
https://casestudybuddy.com/

Hick’s Law:
https://www.interaction-design.org/literature/article/hick-s-law-making-the-choice-easier-for-users

Whirlpool Case Study:
https://www.marketingsherpa.com/article/case-study/whirlpool-lift-clickthrough-testing-culture

Business Suites Case Study:
https://www.marketingsherpa.com/article/case-study/testing-location-based-pages-increases-conversion

To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events/growth-decoded

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/activecampaign-inc-
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign

#GrowthDecoded #LandingPages #ConversionCopywriting

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618 Washington Street, Miles City, MT Other, High-visibility. Multiple income streams. Unlimited potential. This Main Street property includes a 2 bed / 1 bath home with basement and a large shop with space for 3+ vehicles. Perfect for an investor or business owner looking for strong exposure and solid returns.Use the shop for your businessauto, retail, storage, tradesor rent it out. The house can bring rental income or can be used for staff or office space.Prime Main Street frontage unbeatable exposure Detached shop with garage door, 3+ vehicle capacity Residential home ready to repurpose and rent. Great for live/work setups, business use, or pure rental income Flexible GC zoningWhether you're starting a business, expanding your portfolio, or just need storage with upsidethis property delivers. Bring your ideas, energy and this will be a dream come true.Call nowopportunities like this move fast.(MLS #401014)

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Entrepreneurship

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Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in