Last month, Kylie Jenner’s Sprinter Vodka Soda released its first single-flavor four-pack, featuring the brand’s most popular flavor, peach. And as with everything the branding-focused entrepreneur does, Jenner went full-tilt with a multi-faceted marketing program designed to reinforce Sprinter’s fun-loving vibe.
Called the “Paint the Peach State Peach” campaign, the company used a fleet of chrome Sprinter Vans to deliver the new Peach Packs throughout Athens and Atlanta, enlisting country music star Ella Langley and collaborating with The Eastern in Atlanta and Georgia Theatre and Pauley’s Crepe Bar in Athens to create viral live events.
While Sprinter is just one of the many brands Jenner has launched — she’s built a personal care empire with beauty, skincare, and baby care brands, amassing an estimated net worth of $710 million, according to Forbes — her latest endeavor is sprinting to the market, with new products scheduled in the coming months.
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