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A week ago, Kris Lindahl‘s office received a strange phone call.
On the other end of the line was game studio Activision asking the Twin Cities broker-owner to help launch Black Ops 6, the latest game in their award-winning Call of Duty series. Unfamiliar with the series, Lindahl’s chief marketing officer jotted down a few details, not realizing the opportunity of a lifetime had just come their way.
“When they reached out, my CMO didn’t know what Call of Duty was. I had to tell her,” he said. “I was a little bit shocked they reached out to me. They’re a Microsoft-owned brand. You rarely see international brands collaborate on the …