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KCCI in Des Moines Tops Ratings in Key Marketing Demo [Video]

Des Moines Iowa CBS affiliate KCCI said the total audience of its news produces 19% more viewers than any other local source, according to preliminary data sourced by Nielsen Live+ Same Day May 2025.

The Hearst CBS affiliate finished the May 2025 ratings book by topping the ratings in Adults 25-54 from 4:30 to 7 a.m. and at 5 and 6 p.m.

“Winning these key newscasts validates all the work our team does every day to serve Central Iowans with objective, fact-based journalism,” said KCCI president and general manager Brian Sather. “I am grateful to everyone who relies on our news, and thankful to every one of our team members who set aside self, daily, in service to our mission.” 

KCCI 8 News This Morning at 5 a.m. shares of Adults 25 to 54 increased 22 percent over last year. At 6 a.m. audience shares grew 25 percent.

“We know that our viewers have more choices now than …

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