Simon “Skygrass” Bowden, who was born in Kingston, Jamaica, became the most sought-after creative director and brand consultant in the Caribbean, and he is now bringing his talents to market accounts in the United States, England, and Canada.
Exceedingly successful ad campaigns
Bowden is behind some of the most successful advertising campaigns, including those for the Olympics, Coca-Cola, Appleton Estate Rum, Nissan, Margaritaville, and Red Stripe. His work is linked to massive growth in brand awareness. He noted that he enjoys working with brands that are pioneers, such as Red Stripe, adding that the company was an early sponsor and producer of music videos. He described the firm as “forward-thinking, willing to be first, and true to their roots of Jamaica.”
Bowden’s guiding principle
Acknowledging that modern audiences have 3-second attention spans, Bowden understands that marketing efforts on television, social media, or radio only have positive impacts if viewers and listeners remember them. He notes that it is …