Jake Zufelt discusses digital marketing trends for 2023.
Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/interview-with-jake-zufelt-owner-of-hite-digital-eugene-author-of-digital-marketing-sucks/
As technology advances, digital marketing trends for 2023 continue to evolve. It has become increasingly crucial for businesses to stay on top of these developments to keep up with their competition and reach the intended audience. Here are some trends that will shape digital marketing in 2023:
- Personal branding – Personalized content is becoming more critical for reaching potential customers as it provides them with a more human experience based on their interests, demographics, and behaviors. While business branding is still very important, consumers want to know there is a person behind the brand.
- Social media advertising – With social media platforms expanding and developing, they have become essential tools for businesses. Businesses can use social media advertising to expand their reach and target potential customers with highly targeted ads. Short-form video is this year’s most effective organic social media …