With an ambition to redefine beauty, IsaDora has presented a new brand platform, visual identity and packaging design created together with the Scandinavian consumer branding agency Everland. Inspired by its 40-year-old heritage, it brings to market what few others can do: Swedish genuineness.
Few brands have thrived beyond a decade in an industry notoriously obsessed with youth, picture-perfect models and assurances of miracles. However, one to have made it without these pitfalls is the Swedish makeup brand IsaDora, which can boast of being 40 years old while being in 40 different markets.
“IsaDora has something very few brands have: genuineness”, adds Carl Larsson, Creative Director and Partner at Everland. “We knew it was this special ingredient we had to bring out in the new brand.”
Together, IsaDora and Scandinavian consumer branding agency Everland worked on a new brand platform, visual identity and packaging design that would make all ages fall in love with the brand …