When it comes to accumulating wealth, here’s how women are spending their money in 2023.
CHARLOTTE, N.C. — Despite a sharp increase in the number of women investing outside of traditional retirement accounts, new data from Fidelity shows women are still behind men when it comes to accumulating retirement savings.
And when it comes to investment apps, there’s more to it than simple branding, financial experts say. It takes a lot more than marketing to create investing tools tailored to women.
“It can’t just be the things that used to work for men and just put a pink label on it,” Bernadette Joy, the founder of Charlotte-based Crush Your Money Goals, said. “A lot of my clients who actually really think about investing, they look at what’s available in terms of investment products. A lot of those investment products aren’t aligned to what women really want to invest in.”
It’s a practice that women are behind …