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Entrepreneurship

In Session: Andy Cunningham – The Aspen Institute [Video]

An entrepreneur at the forefront of marketing, branding, positioning and communicating “the next big thing,” Andy Cunningham knows what it takes to inspire others. Her experience helping Steve Jobs launch Macintosh allowed her to see what leadership on a large scale looks like, and the importance of raising the bar to get others to exceed even their own expectations.

In the latest episode of In Session, she shares leadership lessons from a career of innovation in Silicon Valley.

This video is a part of our series In Session, where we ask leaders from across the Aspen Institute network to reflect on their own leadership journeys and offer practical wisdom gained from their experiences. Stay tuned for more episodes, and subscribe to our leadership newsletter to make sure you don’t miss a thing.

Explore more leadership content on our In Focus: Igniting Leadership page.

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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