Step inside the Grey Goose Hotel, where pleasure is always a top priority.
The Bacardi-owned vodka brand urges people to savor the moment in its debut work from recently appointed agency BBH USA. The global campaign, “Grey Goose Hotel,” conveys the necessity of pleasure and introduces the tagline, “Make Time Wait.”
Grey Goose named BBH its creative agency of record in January. This is also its first international campaign under the helm of Aleco Azqueta, who became vice-president of global marketing in September after previously leading the brand in North America.
The spot features Oscar-winning actress Zoe Saldaña sneaking through the fictional Grey Goose Hotel with a hidden bottle of vodka to make cocktails with friends. The blaring horns from Björk’s 1995 track, “It’s Oh So Quiet,” punctuate the action.
“When you look at where the world is today, it’s all about being as efficient as possible with your time,” Azqueta told …