Hello, My name is Poloko Mokonehatse from the International Institute of Digital Marketing and today I will be speaking to you about the importance of branding in user touchpoints.
In today’s world, a digital presence is important for your business. However, creating a digital presence goes beyond creating a website or opening a social media account. Your brand has to be accurately represented in order to create a successful customer journey from the time a customer researches about your business to when they are making a purchase decision.
A user touchpoint is the point of interaction that can influence a customer’s experience with your business. Here are some digital touchpoints your can explore:
– Websites
– Social media
– Blog posts
– Search engine optimization
– Content
So why is branding important to this process? Branding creates the opportunity for your business to create its own narrative and communicate its ideas and core values. This develops an emotional relationship with your customers that goes way beyond just your products and services. Almost like creating a friend for your customers.
For more information, visit our website at: www.digitalmarketinginstitute.org
Thank you, see you next time!
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https://thedigitalmarketinginstitute.org/
INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
For Course Details: https://thedigitalmarketinginstitute.org/courses
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INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.
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