For 70 years, H&R Block has been a trusted name in tax preparation. Today, it’s far more than a seasonal brand—it’s a year-round financial partner.
With AI transforming the tax experience, new IRS regulations shifting the filing landscape, and Gen Z entering the tax system with a unique financial outlook, H&R Block is evolving to meet consumers where they are.
On this episode of The Speed of Culture podcast, Jill Cress, chief marketing and experience officer at H&R Block, dives into how the company is bridging the gap between self-service tax tools and expert human guidance.
From AI-powered tax assistance that supports taxpayers 24/7 to initiatives that maximize refunds and drive financial literacy, H&R Block is making tax season less daunting and more rewarding.
“I love the opportunity to test, learn, and encourage my team to take risks—fail fast, learn fast,” she said. “But slowing down to speed up is …