The law of liking is the law of influence.
The more we like someone, the more we feel connected,
Whether it’s people or brands we like being with our own tribe.
Here’s how to use it.
#1. Know your audience and their personality
#2. Understand the attributes they’re attracted to
#3. Match the relevant attributes for the relevant connection.
Eg: Bravery or curiosity, attracts adventurous.
#4. Weave these attributes throughout your community.
The more your audience sees these attributes, the more they like you
When they like you they’ll feel connected to your tribe,
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