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When you’re starting a business with no brand, no money, and no leads, it can be overwhelming. It’s like pushing a heavy stone wheel that barely budges. To get momentum, you need a gritty, hands-on approach that most entrepreneurs avoid. Here’s a breakdown of how to build an audience and generate leads from scratch without spending a fortune.
Paid advertising can be tempting, but it’s not the best starting point. If you haven’t refined your message or product, paid ads can quickly drain your budget without results. Instead, focus on manual, targeted efforts to find your audience and test your messaging.
Three key elements form the backbone of this approach:
1. Call to Action (CTA): Give people a clear action to take. This could be a waiting list, a scorecard, an event registration, or a discussion group. Just like a party invitation, you need to provide a reason and a way for people to engage.
2. Signature Content: Create a piece of content that explains your business’s core thesis. It should include the problem you solve, your unique solution, and proof of success through case studies or research. This becomes the anchor for your outreach efforts.
3. Cold Outreach: This is where you reach out to people manually through direct messages or emails. It might feel uncomfortable, but it’s crucial to build relationships and get feedback on your signature content and CTA. Cold outreach should focus on sharing what you’ve accomplished and inviting people to engage with your CTA.
For cold outreach, you need to target the right people. Look for those who follow relevant Instagram accounts, use specific hashtags, or have job titles that fit your ideal customer profile. Start by sending 3,000 direct messages, introducing your business, and inviting people to check out your signature content and CTA.
Even successful entrepreneurs who have made billions still get hands-on with their customers. They understand that the best way to learn what works is to engage directly with people. So, roll up your sleeves, send those messages, and don’t be afraid to get your hands dirty.
This approach might seem tough, but it’s what separates successful entrepreneurs from the rest. If you’re starting with no budget, this is the strategy to get the wheels in motion. Remember, entrepreneurship isn’t about taking shortcuts; it’s about doing the hard work to build something valuable.
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