Speaking with Katerina how to find your superpower, female and male approach to business, how to find the right business idea and business model, to analyze competitors and switch from the founding to growth mindset. Among with that we discuss the wedding industry and how to build a business aroid that.
Katerina Gataulina is entrepreneur, author and traveler. She is owner of two event agencies. She is a wedding and Event planner with 15 years of experience in Russia, Montenegro and USA. Founder of community for female entrepreneurs “Womanhattan”, Co-founder of Start up in New York “Jewelonme”- online service of choosing jewelry that fits your wardrobe and is delivered straight to your door, and Owner of Property Management company.
She was working with such brands as NYFW, Philip Morris International, Adidas Group, among her clients are Danone, Cosmopolitan, Mastercard.
And she recently published her book Diary of Business Lady, starting the business is easy when you have a plan.
00:00 – intro
03:20 – what we will discuss
04:01 – how the book is autobiographical
05:10 – essential key elements to start your business
06:10 – how to find your superpower
09:21 – typology tests sources to find the passion
10:31 – female and male approach to business
11:33 – how to find the right business idea
14:05 – how to analyze competitors
18:33 – how to choose the right business model
21:13 – about the importance of creating the community
24:12 – ad integration
27:00 – creating the right marketing strategy
31:22 – how to switch from the founding mindset to growth business
35:22 – about the delegation
38:35 – how to find an investor
41:02 – the most common fears of entrepreneurs
45:53 – Kate’s fears
45:13 – about time management and Kate strategy
48:19 – about Kate’s background
52:38 – why NYC
53:05 – about airbnb business
55:18 – passive income
56:23 – about wedding business
62:04 – challenges doing business in the US
63:55 – about female entrepreneurs communities
01:05:01 – about wedding planner movie
01:06:06 – skills for wedding planner
01:08:28 – advice to start a career as a wedding planner
01:09:14 – definition of success
01:19:18 – about book on english
1:11:47 – outro
contacts:
Katerina Gataulina – https://www.instagram.com/dnevnik_bizlady/
Daria Mudrova – https://www.instagram.com/darimudrova/
JONIRO shoes – https://www.amazon.com/dp/B0B7JP2KPM?psc=1&ref=ppx_yo2ov_dt_b_product_details