We sit down with Mike Gettis, who is one of the co-founders of Canada’s best mattress, Endy. Join us as we dive into Mike’s ecommerce journey.
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Here is what we’ll cover in this video:
00:00 Introduction
01:04 Deciding on Your Niche
04:18 Creating Your Brand
07:54 Testing Your Product
09:41 Marketing Your Business
11:00 Marketing Channels
18:41 Sourcing & Manufacturing
21:43 Co-founder Relationships
23:53 Customer Experience
26:22 Acquisition
27:23 Employee Feedback
— RESOURCES —
► Lean Start Up http://theleanstartup.com/
► Endy https://ca.endy.com/
► Kline https://kilne.com/