Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers.
When it comes to social strategy for real estate agents, understanding the value of one piece of content is important. But how is it that one simple blog post can be so valuable? With the power of repurposing.
While written content is great for your website or blog, and to share on social media platforms like Facebook, LinkedIn and Twitter, video and visually interesting content is king on platforms like Instagram, TikTok and YouTube. From one blog post, you can create infographics, videos, carousel images and more, and share them across each of your social platforms for maximum exposure.
Pro Tip: When creating content, whether you are starting from scratch or repurposing, don’t forget your branding! Ensure your name and logo appear somewhere in the content, and include links to …