Learn how to manage your brand reputation and brand equity with public relations, crisis management and other top branding strategies.
0:00 How To Master Brand Reputation Management (Top Strategies)
2:06 What Is Brand Reputation Management?
3:57 Why Is Brand Reputation Management So Important?
6:31 How TO Protect Your Brand
7:22 #1. Focus On Experience
8:23 #2. Master Content Marketing
9″15 #3. Personalization Is Key
10:01 #4. Deliver On Promises
11:44 #5. Don’t Ignore Negative Feedback
13:00 How To Implement A Reputation Management Strategy?
13:32 #1. Assess The Current Brand Reputation
14:03 #2. Get All Stakeholders On Board
14:38 #3. Monitor
15:12 #4. Create Crisis Response Plans
16:22 Learn From The Process & Act On Opportunities
First, you’ll learn what brand reputation management is and why it’s so important to brand management.
Next we’ll explore brand reputation management steps and principals including customer experience and negative feedback techniques.
Then you’ll learn how to define and implement a brand reputation management strategy and tools to use to boost brand reputation ranking.
Finally we’ll explore a brand reputation management example with a legendary crisis management response.
#brandreputationmanagement #brandmanagement #brandmanagers #brandstrategy #brandmanager #brandreputation
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