Lyn Allure started marketing for her future businesses long before she even realized she would become an entrepreneur. When Lyn was in university, she started a YouTube channel as a creative outlet. But as the channel grew, so did her opportunity to turn it into a side hustle.
Then the side hustle turned into a full-time job. And the full-time job has encompassed several new businesses, from a hair extensions store on Shopify to a personal finance community and now real estate investing.
Lyn joined a special live episode of Shopify Masters to share her advice for budding entrepreneurs and content creators. Here are some of the takeaways:
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1. Be authentic to build your following
If there’s one piece of advice Lyn has for growing an audience, it would be to come as you are. Lyn urges founders to embrace the fact the internet is big and can provide many more opportunities …