A buyer/user persona is a research-informed representation of your ideal customer. They’re your perfect client, created from data and represented with a picture, a name, and a set of unique characteristics. note that your user personas should include all the information you need to know about consumer behaviour, demographics, location, and interest.
A buyer persona can be one of the most effective solutions for driving conversions. They enhance customer experiences in a structured way, which results in more effective sales and marketing output. Research tells us that user personas make websites anywhere between 2, and 5 times more effective for users, and result in a 100% increase in page visits! The only problem is, 85% of businesses don’t make the most of their user personas.
As a brand, knowing your ideal customers gives you a huge advantage over your competitors, because you will be able to tailor the experience you’re providing to …