Planning and launching a successful marketing campaign can be quite a daunting challenge for small to medium sized business. Setting strategic goals, establishing a calendar, budget planning and tracking KPIs are all critical activities. The 7 steps I outline in this video will help you create the most effective marketing campaign possible, while avoiding pitfalls along the way. Stay tuned until the end because I share the ONE place that many businesses drop the ball – and it’s not where you’d expect!
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.