There is a lot of pressure in our lives to be perfect. Pressures in our jobs with the work product we produce, pressure in our personal lives to be at our absolute best on all occasions with family and friends.
For those of us who produce content on social media as part of our businesses or even just in personal posts, we are publishing in a sea of articles, photos, videos and podcasts that display an almost unattainable level of polish.
But there is a problem with striving for a similar veneer of perfection with your posts – and that is that people will have a hard time connecting with them. That’s because people are by their very nature, flawed. We tend to have a nagging distrust of things that are too perfect. We just can’t relate it them.
To truly connect with people, we need to show up as authentically human, that is: authentic, vulnerable and imperfect. That is how true engagement with your audience can be fostered.
#personalbranding #inspiration #motivation #contentdevelopment #personaldevelopment #imperfection
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.