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How To Expand Into New Markets (Business Branding & The Sense Of Familiarity) [Video]

How To Expand Into New Markets (Business Branding & The Sense Of Familiarity)

Why do so many people eat McDonalds when traveling internally? We often stick to things that we know, understand or are somewhat familiar with. You must keep this in mind when expanding into new markets.

#business #marketing #branding

James Philip is a serial entrepreneur, investor, and author. He is the founder of Heavy Hitter Holdings (https://heavyhitterholdings.com), a portfolio of executive search, career services, human capital consulting, and market research companies. James is also one of the largest investors in an award-winning premier cocktail institution and is an active investor in the startup community.

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