Lucy Werner joined us in the studio to talk through how to do your own PR. Lucy has worked in publicity for 17 years and is the author of the bestselling book Hype Yourself – a PR toolkit for small businesses. She’s used all these tips and tricks to grow her own business and teach entrepreneurs how to do it for themselves. From knowing how to pitch to journalists, podcast hosts, event organisers etc to how to perfect your press release strategy, Lucy knows how to get in front of the right media and nail your PR pitch to win people over. You don’t need to leave your entire public relations strategy in the hands of someone else – there’s loads you can be doing yourself to leverage your network and build a brand.
