Your ideal client avatar can be refined over time, but at least you have an idea of who you are trying to attract to your business as far as clients go. So once you know who your I client is, your message becomes very, very, um, intentional about connecting with them. Don’t tell me that you solve it with all these different modalities and certifications you’ve got. It’s how you align with that person and help them overcome that pain or problem. I can’t tell you how many people leave out a call to action, whether it’s in the content that they’re writing or the message that they’re, they’re speaking. Knowing what you want people to do after they hear from you would be best. Do you want them to pick up the phone and schedule a free consultation? Or do you want them to sign up for your email list? Whatever it is, make sure your call to action is clear and easy to follow. Otherwise, your hard work crafting an engaging message will be for nothing. 😀…
