How to create promotional merch that works with Christopher Smith | Habitz [Video]

Christopher Smith joined us in the studio to talk through how to create promotional merch that works. Chris has been working with small businesses for years creating clever promotional merchandise and long before that has been involved in creative communication. Christopher understands it’s all too easy to fall into the trap of cheap, poor quality brand design or promotional merchandise, meaning he’s well versed in the hows and whys of creating decent merch that actually works. From personalisation to who to send them out to, here’s a few merchandise mistakes to avoid.