Want more of these tips? This video was part of the ActiveCampaign Leap Day Extravaganza! 29 hours of valuable time saving tips available through March 31st for free:
www.leapday.live
In this video, ActiveCampaign Expert Adam Tuttle gives tips on:
– How to make more with less using marketing automation aka Saving time
– How to create a personalization strategy that goes beyond the first thing you know about a contact
– How execute on that personalization strategy
– A real life example of a brand that did this poorly
– A real life example of a brand that refused to implement good strategy that could lead to big long term success, just so they would possibly have short term success
– Why it is important to keep it simple when it comes to marketing automation – especially when starting out!
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00:00 Introduction & Doing more with Less
00:51 Tip: Create a personalization strategy that goes beyond the first thing you know
02:25 Use Case: Bad personalization leads to Unsubscribe
02:56 Example of a business refusing to implement good strategy for short term gain
03:55 Bonus Tip: Keep it (automations) simple!