How to convert leads from Facebook Ads – Free training with sales expert James White in description [Video]

Facebook leads are pointless unless you can convert them into sales. If you’re struggling to convert your leads from Facebook, then the sales training in the below link is perfect for you.

We sat down with sales expert James White, specifically to cover the topic of how to maximise your lead conversion from Facebook Ads.

https://www.youtube.com/watch?v=sAIrhJm4qo0

Leads from Facebook need treating slightly differently to other types of leads because they are generally more tentative, and further back in the customer journey.

When someone is using Facebook, they’re generally not using it to look for products and services, therefore when your Ads jump in front of them, you’re pulling them away from what they’re wanting to do.

In contrast, with Google Ads, if your strategy, landing page and campaign is well designed, your target customer should be looking for exactly what you offer, therefore the lead is far easier to convert.

This sales training with James White, will cover exactly why Facebook leads are different, and what you can do to increase your lead conversion rate.