What do colours mean to you? What is your favourite colour? What is colour psychology?! Each colour has both positive and negative associations which makes it really important to ensure your business uses the right colours to send the right message to your customers. This video covers key meanings behind colours to help you select the RIGHT colour for your business brand.
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Timestamps for this Branding Colour Psychology Video:
00:00 Colours and meanings
01:06 Why are colours important in branding?
02:00 What is Colour Psychology?
02:33 How are colours influencing customers?
02:36 The psychology and effect of Red
03:09 The psychology and effect of Orange
03:28 The psychology and effect of Yellow
04:10 The psychology and effect of Blue
05:13 The psychology and effect of Black
05:31 Different colour meanings in different industries
05:38 Why McDonalds uses Red and Yellow
06:15 Why Fanta is orange
06:31 Why Redbull uses Red and Blue
06:42 Why tech and insurance companies use Blue in their branding
06:56 Different meanings of colours in different cultures
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Sources and References used in Video:
Roaf, H.E., 1933. Colour vision. Physiological Reviews, 13(1), pp.43-79.
B. Mikellides, (2012) 4 – Colour psychology: the emotional effects of colour perception
https://digitalsynopsis.com/advertising/psychology-of-colors-in-marketing/
https://99designs.com/blog/tips/branding-colors/
https://uxdesign.cc/importance-of-colors-on-your-website-and-logo-b5468e9f0a10
https://study.com/academy/lesson/color-meanings-in-different-cultures.html
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This video is not sponsored but I may received commission on any links in the description.
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