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Complete Email Marketing Blog Automation
https://insightcaja.com/best-5-email-marketing-automation-tools-2021/
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. … It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel.
Email marketing automation is a strategy that sees marketers send triggered or timed promotional emails to subscribers on their mailing list. It enables online marketers to send out personalized messages to both prospects and customers on a schedule or when specific conditions are met.
Email automation is a powerful marketing automation tool that lets you send the right message to the right people at the right time, using automated workflows, which is extremely effective for lead nurturing, and ultimately, to drive sales from potential customers as well as existing ones.
Why Use Email Automation Workflows?
It’s Automatic.
Nurture Your Leads.
Sales Team Benefits – Warmer Prospects.
Relevance To The Email Recipient.
Increased Brand Awareness.
Personalisation.
Carefully Planned Triggers and Responses.
Error Reduction.
Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text.
The Pros and Cons of Email Marketing
Pro: An Affordable Option.
Con: Your Emails Could Get Marked as Spam.
Pro: Reach Millions of People Quickly.
Con: You May Not be Reaching the Right Audience.
Pro: You Can Easily Track Your Efforts.
Con: Your Creativity May be Limited.