Categories
Entrepreneurship

How the Apple iPod influenced sonic branding [Video]

When Apple announced the very first iPod 20 years ago (if you can believe it!), and said at the time that music will never be the same again, they meant it. The iPod wasn’t just any ordinary MP3 player; it was sleek, roughly the size of a cassette, but could still hold 1,000 songs with its 5GB storage, and ultimately it was just cool.

I can still remember the sound of the now-iconic scroll wheel clicks as you searched through your digital music library. Even the sound of the iPod represented what Apple stood for as a brand – a huge development in how we access and consume music and the technology that enables us to do so.

At the most recent MacBook Pro launch event, Apple debuted a great track from artist A. G. Cook which saw an incredible mash-up of all of Apple products’ iconic sounds – from …

Watch/Read More