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Entrepreneurship

How Robotic Process Automation Can Expand Your Customer Base [Video]

You don't need to be an expert. You just need to partner well.

Partners can break open robust cross-selling opportunities by adding robotic process automation (RPA) solutions to their portfolio.

Take Kevin Buckley’s word for it. He serves as a global account manager for the Irvine, California-based VAR Technologent. But as of last year he has added the role “business automation executive” to his profile. Technologent drives approximately 70% of its business through infrastructure sales, and Buckley manages hundreds of accounts that started with an infrastructure conversation. However, Buckley realized he needed to change his approach if he wanted to drive new business.

Although Buckley sells a great deal of infrastructure to existing, he said he was struggling to land new accounts. In many cases, potential customers were already working with partner that sold them products from vendors like Cisco and Dell EMC. Add to that constrained IT budgets, and …

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Entrepreneurship

Gleaming Dragon Intro (Square) | Renderforest [Video]

Illuminate your brand identity with our Gleaming Dragon Intro, featuring a luminescent dragon that swirls and reveals your logo with breathtaking elegance. Perfect for brands looking to add a touch of fantasy to their marketing campaign, this template offers a captivating way to showcase your logo and captivate your audience. Customize the template with your branding elements, such as logos, texts, and background music, to create an enchanting introduction. Create now!

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Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

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Entrepreneurship

How Magnetic Product-Led Marketing Can Overcome Todays Market Noise with Madhukar Kumar [Video]

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.