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Entrepreneurship

How Maybelline Updated Its Jingle For TikTok Era To Cross Global Boundaries, Generations [Video]

How do you dip into nostalgia and update something as powerful and influential as the 1991 tagline “Maybe It’s Maybelline” to use globally in 2024 when strangers have so much influence over feelings and opinions that support consumer purchases?

When Maybelline’s jingle was created “thirty years ago, we lived in a much more fragmented world, and all countries had their own version,” says Julie Delazyn, global head of brand communications, at Maybelline NY, a L’Oréal brand.

The original jingle appeared in a television commercial for Finish Matte.

And while it has been the brand’s identity since, the challenge to update the sound attached to the three iconic words meant understanding how it transcends generations and global boundaries.

Maybelline New York worked with sonic branding agency Sixième Son to take the melody across generations and allow each of them separately to adapt and stand out across digital content, including social media. …

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Entrepreneurship

CEO EXPLAINS: How To Start A Business From Nothing [Video]

In this video I will cover all the points you need to know to start a business from nothing. If you are serious and are thinking of creating a business then this video is for you. CONNECT WITH MEInstagram: https://www.instagram.com/shanhanif/Twitter: http://twitter.com/shangenflowLinkedIn: https://www.linkedin.com/in/shan-hanif/ MY $100M+ ONLINE COMPANY https://genflow.com/00:00 - Intro00:44 - Knowing what business to start02:54 - Where to find time04:59 - Business plan08:36 - Proving your idea works10:41 - Going full time12:24 - Growing the business14:54 - Building your team

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Entrepreneurship

PCI students launch businesses and give back to community - PortageOnline.com [Video]

Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()