How Magnetic Product-Led Marketing Can Overcome Todays Market Noise with Madhukar Kumar [Video]

A Content Disrupted podcast with Madhukar Kumar, Chief Marketing Officer at SingleStore

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Join us for an insightful conversation with Madhukar Kumar, Chief Marketing Officer at SingleStore, as he explores the evolving landscape of product-led marketing. He emphasizes the importance of marketers deeply understanding the products they promote to create effective strategies. Madhukar outlines his three pillars of marketing: pipeline building, product-led growth (PLG), and branding, highlighting how each plays a crucial role in shaping perception. He addresses the challenges of implementing PLG and discusses the role of AI in enhancing creativity and overcoming mental blocks. Madhukar also reflects on the innovation fatigue marketers experience due to the overwhelming number of tools available. Ultimately, he underscores the significance of curiosity and personal perspective in driving authentic connections with consumers in a dynamic market.

Episode Highlights:

• [05:24] The Importance of Product-Led Marketing – Madhukar Kumar emphasizes the critical role of …