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As a female leader, I very quickly learned that building a personal brand for myself was a necessity. A personal brand is what allowed me to step into entrepreneurship on my own terms, gain time and financial freedom, and ultimately, live the life I wanted as both a business owner and a mom.
I wasn’t always an entrepreneur. I spent a decade working long hours as a marketing director at a local Fox affiliate and later as a consultant in the television industry. Day in and day out, I managed budgets, came up with new promotions, flew to conferences and constantly strategized how to boost ratings in a struggling industry. It was a high-stakes and high-pressure job that I loved and gave everything I had. But then, life gave me a wake-up call that I couldn’t ignore.
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