A fun clip from the Podcast Back Catalog – featuring Mike Michalowicz – more details here – https://linktobig.com/appleaudio-2108
Starting a business is one thing. How do you build it into something you’re proud of?
The foundation of all business is sales. No matter what kind of business you are, you must have that foundation in place to survive and grow.
Without cashflow, you can’t act or invest your time. Without steady and predictable income, you can’t invest resources back into the business.
You didn’t start your business to live hand-to-mouth or to worry about it all day. You wanted to be free to live life on your own terms.
How do you get there? Sales. You must pursue sales at a foundational level for your business to succeed.