Have you ever logged into Netflix, you get recommended a show that just came out and you immediately know that you’d love it?
This is known as an Algorithm, and the way Netflix creates it for you as a consumer is through the shows you watch, which for Netflix is Data, for you it means better shows!
You could use the same strategy in your business, but the question is, how? Which is what Neil Hoyne, Google’s Chief Measurement Strategist, discusses with Chris Do, particularly the rules that apply when looking to use data to convert more customers!
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