How Chewy activates employees to tell its brand story [Video]

Post author By Curator
Post date March 20, 2025

A great employer brand makes people stop and say, “I wish I could work there.” And there are few messengers better in that pursuit than people who already work there.

Wednesday, during preconference workshops for Ragan and PR Daily’s Social Media Conference at Walt Disney World, Chewy.com associate director of employer branding and employee engagement Kara Hendrick shared deep insights on putting employee storytelling at the heart of employer brand building.

“Employees are the most trusted voice in the company. Who knows it better, right?” Hendrick said. “When they share their experiences, it naturally reinforces what the company’s vision is.”

Through real-life case studies, Hendrick shared her insights into what it takes to activate these built-in influencers to build an employer brand that attracts and retains the best talent.

It’s a team effort

Employer brand is a cross-collaborative effort. It touches on so many different aspects of communications and management that not only should …

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